Thursday 16 February 2012
Voice of the Customer Breakfast Clinic - North Brisbane
Voice of the Customer (VOC) is a strategy that teaches you how to utilise customer ‘voices’ or data to develop products that will give you a competitive edge by satisfying customers’ unmet needs.
Date
Thursday 16 February 2012
Venue
North Lakes Resort Golf Club
Bridgeport Drive, Northlakes QLD 4509
Time
7:00am - 9:30am (breakfast will be served at 7:15am)
Cost
$25 (inc GST) per person. Cost includes a full breakfast.
Register
Click here to register for this event.
Voice of the Customer (VOC) is a strategy that teaches you how to utilise customer ‘voices’ or data to develop products that will give you a competitive edge by satisfying customers’ unmet needs. Hearing and understanding exactly what your customers want is your best resource when developing and improving products and services.
In this clinic, we’ll introduce you to the five steps of the VOC process:
- Identify and prioritise your customers
- Capture their needs and expectations
- Measure current value and performance
- Drive action and measure results
- Communicate the process internally and externally
You will also learn about the tools you can use to implement these steps and how you can develop an action plan with VOC as a central strategy. By learning and applying the VOC strategy, you can significantly improve your business and increase your chances of success. VOC will help you:
- Reduce low-return product projects in favour of well analysed, high ROI projects
- Create more innovative and complex products
- Increase rate of product launches
- Gain higher customer satisfaction and greater customer loyalty
Register now to learn how you can gain long term competitive advantages by delivering exceptional value to customers with products that meet their needs and exceed their expectations.
