Tuesday 21 February 2012
Cost Focused Innovation Workshop - North Brisbane
Cost Focused Innovation teaches you how to profitably produce low cost products and services that still offer high levels of real value to customers.
Date
Tuesday 21 February 2012
Venue
Brisbane International Virginia Palms
Cnr Sandgate & Zillmere Roads, Boondall QLD 4034
Time
8:30am - 5:00pm
Cost
$220 (inc GST) per person. Cost includes all catering and workbook materials.
Register
Click here to register for this event.
Cost Focused Innovation helps you discover the real value of your products and services.
To compete against low-cost suppliers, you must find a way to profitably produce low cost products and services that still offer high levels of real value to customers. Cost focused innovation works by identifying new, price sensitive customer groups and then designing products that meet the needs of that group. A great example is IKEA’s innovative approach to affordable living for young families.
By applying cost focused innovation in your organisation, you may:
- Get access to new customer groups and markets
- Escape from increasing price pressures
- Survive in markets with high competition
- Better serve your existing customer groups.
By attending this workshop, participants will:
- Understand the concept of cost focused innovation
- Have a general understanding of the two concepts: “low cost innovation” and “low cost solution”
- Learn some of the methods and success factors of cost focused innovation
- Gain practical insights into existing cost focused innovation solutions through high profile organisation case study examples
- Receive hands-on experience with the application of some of the methods used in cost focused innovation
Register now to learn how cost focused innovation can help you discover new customer markets and gain significant competitive advantage.
