Ideas2Market Workshops

Turning a smart idea into a rewarding business

View the Events Page to see Ideas2Market workshops scheduled in your region.

The Ideas2Market program consists of two distinct workshops to cater for those who are looking to start a business or progress an invention, as well as existing businesses that are looking to grow, improve and foster sustainability. These workshops are delivered by the AIC's experienced facilitators and include a range of guest speakers including patent attorneys and real-life business case studies.

In 2010 and again in 2012, the AIC commissioned an independent report which quantified Ideas2Market's value to the Queensland economy. The full report can be viewed here.

 


Ideas2Market Webinar: Is my idea feasible?

Is my idea feasible?
Find out by joining the free half hour webinar - ‘15 Questions to Validate your Idea’ held by the Australian Institute of Commercialisation (AIC) in conjuction with the Ideas2Market Small Business Program, and the Queensland Government.

15 Questions to Validate your Idea
Thursday 9th May 2013
11.30am - 12.00pm (AEST)

 

Join us to discuss the 15 questions every entrepreneur should consider before launching a new product or service. Having a unique idea does not guarantee you will be successful straight away as generating an idea is just the first step in a long journey.

This interactive webinar is designed to help entrepreneurs and inventors understand how they can self evaluate their idea without outlaying a lot of cash. Find out how to objectively assess your idea or opportunity through simple analysis of your idea customers, competitors and potential collaborators.

To find out more view the online flyer or to register now click here.


Ideas2Market Introductory Workshop: Taking an innovative idea to market

Brisbane 25 October 2012; Townsville 5 December 2012;  Cairns 6 December 2012; Mt Isa 13 March 2013; Rockhampton 9 April 2013; Mackay 11 April 2013; Ipswich 17 April 2013; Gold Coast 14 May 2013.

To find out more or register go to the events page.

This one-day workshop is a comprehensive introduction to starting a business and taking an idea to market. It is designed for those who would like to start a business, novice inventors, or those with early-stage business ideas.

Topics include, but are not limited to: determining feasibility of your idea, business planning , protecting your intellectual property, marketing strategies, accessing funding and government grants, commercialisation pathways and more.

This workshop runs from 9am - 5pm, and costs $110 per person (incl. GST) which covers catering on the day and all course materials.

This 2012-2013 program will be run on the following dates

To register for any of these workshops, please visit our events page.

To view the Ideas2Market Introductory brochure and program, please click here.


 


Ideas2Market Masterclass Workshop: Strategically growing your business


The Ideas2Market Masterclass workshop is designed for existing businesses that are looking to grow, improve and foster sustainability.

Topics include, but are not limited to: Building and validating your business model, managing the right team, brand strategy and marketing techniques for entering new markets, innovation and new product development strategies, strategic IP management, exporting and more.

This workshop runs from 9am - 5pm, and costs $110 per person (incl. GST) which covers catering on the day and all course materials. This workshop is running in the Sunshine Coast on the 6 March 2013.

To view the Ideas2Market Masterclass brochure and program, please click here.


Ideas2Market Supporters:

The 2012-13 Ideas2Market program are proudly supported by the Queensland Government and Shelston IP:

                          


Ideas2Market Case Study:

LifeHaler

The Commercialisation Pathway – an online guide

The process of taking an idea to market involves a number of key steps that need to be undertaken in order to progress along the commercialisation pathway. This website segments the commercialisation process into fours stages that you need to consider.

Not sure which stage you are at? Click on the links below to view a range of questions that will determine where you are up to in the process of taking your idea to market:  

Turning your idea into a rewarding business

The 2012/13 season of Ideas2Market small business workshops is now well underway with entrepreneurs in Brisbane, Townsville and Cairns already taking part in the program.

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Testimonials

“Starting a new online business I need all the information I can get, and these workshops are the best advice you can get”

Tanja Hildebrandt, Innovations in Oz