Ideas2Market Workshops
Turning a smart idea into a rewarding business
View the Events Page to see Ideas2Market workshops scheduled in your region.
Since 2005, the Ideas2Market small business program has assisted more than 1,300 entrepreneurs and small business owners to take their ideas to market. An initiative of the Queensland Government’s Department of Employment, Economic Development and Innovation, the Ideas2Market small business program is delivered by the AIC to provide innovators and small-to-medium-enterprises (SMEs) with information and skills to improve their competitive advantage.
The Ideas2Market program consists of two distinct workshops to cater for those who are looking to start a business or progress an invention, as well as existing businesses that are looking to grow, improve and foster sustainability. These workshops are delivered by the AIC's experienced facilitators and include a range of guest speakers including patent attorneys and real-life business case studies.
In 2010, the AIC commissioned an independent report which quantified Ideas2Market's value to the Queensland economy. The full report can be viewed here.
- To be informed when an Ideas2Market workshop is scheduled for your region, you can sign up to the mailing list by clicking here.
- You can also visit the Ideas2Market blog at http://ideas2market.wordpress.com
or follow us on Twitter ( @Ideas_2_Market )
The 2011-2012 Ideas2Market program is proudly supported by:
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Ideas2Market Case Studies
Ideas2Market Introductory Workshop:
Taking an innovative idea to market
This one-day workshop is a comprehensive introduction to starting a business and taking an idea to market. It is designed for those who would like to start a business, novice inventors, or those with early-stage business ideas.
Topics include, but are not limited to: determining feasibility of your idea, business planning , protecting your intellectual property, marketing strategies, accessing funding and government grants, commercialisation pathways and more.
This workshop runs from 8.30am - 5pm, and costs $110 per person (incl. GST) which covers catering on the day and all course materials.
Ideas2Market Introductory workshops have been scheduled for the following dates:
Gympie Wednesday, 19 October 2011
Toowoomba Wednesday, 26 October 2011
Townsville Wednesday, 23 November 2011
Cairns Thursday, 24 November 2011
Rockhampton Wednesday, 30 November 2011
Gladstone Thursday, 1 March 2012
South Brisbane Thursday, 24 May 2012
To register for any of these workshops, please visit our events page.
To view the Ideas2Market Introductory brochure and program, please click here.
Ideas2Market Master Class Workshop:
Strategically growing your business
The Ideas2Market Masterclass workshop is designed for existing businesses that are looking to grow, improve and foster sustainability.
Topics include, but are not limited to: Building and validating your business model, managing the right team, brand strategy and marketing techniques for entering new markets, innovation and new product development strategies, strategic IP management, exporting and more.
This workshop runs from 8.30am - 5pm, and costs $110 per person (incl. GST) which covers catering on the day and all course materials.
Ideas2Market Masterclass workshops have been scheduled for the following dates:
Gold Coast Thursday, 17 November 2011
Cairns Thursday, 15 March 2012
Mackay Thursday, 19 April 2012
To register for any of these workshops, please visit our events page.
To view the Ideas2Market Master Class brochure and program, please click here.
The Commercialisation Pathway – an online guide
The process of taking an idea to market involves a number of key steps that need to be undertaken in order to progress along the commercialisation pathway. This website segments the commercialisation process into fours stages that you need to consider.
Not sure which stage you are at? Click on the links below to view a range of questions that will determine where you are up to in the process of taking your idea to market:
