Wednesday 21 July 2010

"What innovation means to sourcing ideas" Fast Thinking, Winter 2010


"What innovation means to sourcing ideas" Fast Thinking, Winter 2010

At the Australian Institute for Commercialisation (AIC), we preach innovation, but know from our own experience that in practice innovation is more easily said than done.

Where does a company start with innovation?

The IBM Global CEO survey suggests that the richest sources of ideas are your own staff and customers. Thatís not to suggest that R&D wonít necessarily be required for executing

those ideas, but the starting point is more likely to be ideas from staff and customers than the lab, particularly for servicebased businesses.

View the full article in Fast Thinking


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AIC Commercialisation Masterclass - Brisbane - 28th July 2011

This workshop will assist participants to derive full value from their research and is designed for those with an understanding of commercialisation principles.

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