Wednesday 21 July 2010
"What innovation means to sourcing ideas" Fast Thinking, Winter 2010
At the Australian Institute for Commercialisation (AIC), we preach innovation, but know from our own experience that in practice innovation is more easily said than done.
Where does a company start with innovation?
The IBM Global CEO survey suggests that the richest sources of ideas are your own staff and customers. That’s not to suggest that R&D won’t necessarily be required for executing
those ideas, but the starting point is more likely to be ideas from staff and customers than the lab, particularly for servicebased businesses.
View the full article in Fast Thinking
