Saturday 28 August 2010
The Commercialisation RoadMap: Leveraging our IP to improve outcomes
One of the key challenges for anyone attempting to take new intellectual property to market is the issue of ‘what to do next’. In response to this challenge the AIC has undertaken a project to support innovators in this task through the development of a ‘Commercialisation RoadMap’. The ‘RoadMap’ seeks to guide innovators along the commercialisation process and monitor and track progress at each and every stage.
This project has greatly improved the use of the AIC’s substantial IP around the commercialisation process and has involved the creation of a visual structure modelled on the AIC’s Commercialisation Management System (CMS).
The outcome is an integrated and consolidated product offering which allows people involved in early stage commercialisation to:
- Baseline current progress
- Follow a logical series of steps
- Access relevant templates, guides and resources
- Visually track progress through comparative charts
The RoadMap, based on a stage-gate model, visualises the commercialisation process through the graphical representation of progress and provides structure and continual assessment capabilities. This enables innovators, entrepreneurs, research organisations, government departments and businesses to determine their progress along the commercialisation pathway.
Innovators can thus make decisions based on real-time data about their current position by identifying key factors that influence the evolution of an idea, its protection and subsequent commercialisation with a realistic view of each stage of the process, including:
- Idea generation
- Proof of concept
- Concept development
- Validation
- Commercial launch
- Growth
Andrew Fern, Operations Director at the AIC “We designed this product to solve an internal problem, which was to both provide a framework to walk our customers through, but also to provide an empirical method of documenting progress. I think we certainly achieved this, and in the process have built a powerful tool which some of our government clients have already expressed an interest in.”
If you are involved in early stage commercialisation and would like to preview the Commercialisation RoadMap please contact us on (07) 3853 5225 or e-mail info@ausicom.com.
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