Tuesday 18 January 2011

"Innovation will not bubble up of its own accord" Business Spectator


"Innovation will not bubble up of its own accord" Business Spectator

Innovation is one of those words that means different things to different people. It can be bandied about when talking about creative thinking, brainstorming or, design. ‘Innovative’ is also one of the most common adjectives used in resumes to describe a person’s professional attributes.

The very breadth of the term can create challenges for companies that want to get serious about their innovation efforts, but it essentially means making something different than it was before. Improving, changing, reworking - all these words are associated with ‘innovation’.

View the full artcile at Business Spectator


< Back

AIC Commercialisation Masterclass - Brisbane - 28th July 2011

This workshop will assist participants to derive full value from their research and is designed for those with an understanding of commercialisation principles.

more

Testimonials

“Great information and case studies that reinforce the information in an easy to understand context”

Barry Hildebrandt, Ezy-As ABC Pty Ltd