Tuesday 1 February 2011

"Opinion: Five strategies for successful commercialisation in biotechnology" Australian Life Scientist


"Opinion: Five strategies for successful commercialisation in biotechnology" Australian Life Scientist

The rapidly changing biotechnology environment, influenced by globalisation, competition, financial pressures and the advancement of new technologies, has had a dramatic impact on the small to medium biotechnology firm.

Commercialisation is the process of taking an idea and turning it in to a successful outcome in the market, whether it is a product, service, process or organisational system. The Australian Institute for Commercialisation (AIC) believes that commercialisation should also include knowledge diffusion, consulting services and contract research rather than just the linear transfer of technology or intellectual property (IP).

View the full article at Australian Life Scientist

 


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AIC Commercialisation Masterclass - Brisbane - 28th July 2011

This workshop will assist participants to derive full value from their research and is designed for those with an understanding of commercialisation principles.

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