Tuesday 5 April 2011

"How to Begin the Process of Open Innovation: A Primer" InnovationManagment


"How to Begin the Process of Open Innovation: A Primer" InnovationManagment

While large companies like P&G have forged ahead with open innovation there are many still to take the first tentative steps. Dr John Kapeleris provides a primer on how to go from thinking about Open Innovation to trying it out with a crowdsourcing project.

Open innovation is the process by which organizations use both internal and external knowledge to drive and accelerate their internal innovation strategy in order to fulfil existing market needs or to access new market opportunities.

View the full article at: InnovationManagement


< Back

AIC Commercialisation Masterclass - Brisbane - 28th July 2011

This workshop will assist participants to derive full value from their research and is designed for those with an understanding of commercialisation principles.

more

Testimonials

“We have found the participation with the AIC to be extremely helpful in developing both our products and marketing strategies”

Mark Geddes, Indepth Video and Photo