Thursday 7 April 2011

"Commercialisation- With Compliments" Fast Thinking

"Commercialisation- With Compliments" Fast Thinking

There is no shortage of people willing to give it a try. Often, the technology is good. Perhaps there is even a proof of concept or demonstrator model to prove that the concept is technically feasible. The idea might even be protected or branded, perhaps by a patent or trademark. Less often, there is even a customer ready for pilot use, and on rare occasions, there is even money around to fund development or production.

But the business still staggers to succed. Why?

View the full article here: Commercialisation- With Compliments

< Back

AIC Commercialisation Masterclass

This Professional Development workshop will assist researchers, product managers and entrepreneurs derive full value from their innovations and is designed for those with a general understanding of commercialisation principles.



“A very engaging and wide-ranging discussion truly made it an entertaining event”

Senior Project Officer, Science Partnerships & Engagement (DEEDI)