Tuesday 5 July 2011

European medical device commercialisation insights shared with South Australia�s medical technology sector

European medical device commercialisation insights shared with South Australia�s medical technology sector

A medical device commercialisation presentation to highlight successful European commercialisation models and clusters and opportunities to exploit intellectual property has been delivered in Adelaide to the medical technology sector.

South Australia�s expanding medical technology sector is set to become a major contributor to the State�s economy and the presentation demonstrated the experiences of other regions as they have built their own internationally competitive medical industries.

The presentation, organised by the Department of Trade and Economic Development - in conjunction with the Australian Institute for Commercialisation, the Medical Device Partnering Program and AusMedtech, was delivered by international expert Peter Feuereisel, a biomedical engineer with significant worldwide medical device commercialisation experience.

Peter is a Senior Technology IP & Commercialisation Manager at aws in Vienna, a federal bank specialising in Austrian business promotion and is currently engaging in a six month exchange program with the AIC. One of the goals will be to identify new programs, initiatives and learnings that may be transferrable between Europe and Australia.

Peter presented on the topicMedical Device Commercialisation: European Strategies for Growth� which included an outline of the European medical device marketplace and key medtech clusters in Germany and Switzerland. Peter also highlighted the necessary steps required for medical device commercialisation in Europe as well as the support available.

�It was great to see so many organisations represented at the presentation were interested in the prospects of engaging with Europe in commercialising medical devices� said Peter. �Europe has a huge potential market for medical devices and presents a great opportunity to be embraced�.

Peter then presented an overview of how to exploit intellectual property as a source of ideas.

A range of organisations from across the medical technology sector were represented at the presentation
�, including AusBioTech, Australia, Health Research International, the University of Adelaide and the University of South Australia to name a few.

Peter also met on a one-to-one basis with a number of organisations interested in pursuing European prospects included an organisations in non-medical device sectors seeking to expand into the sector, organisations seeking to develop new products and University technology transfer offices.

For further information regarding medical device commercialisation in Europe, please e-mail peter.feuereisel@ausicom.com.





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