Thursday 14 February 2013

Profile On... Rock Paper Scissors

Profile On... Rock Paper Scissors

Rock Paper Scissors is tradition with a twist.� RPS is building a recognisable brand for a fish & chips chain offering a fresh gourmet-style, simple fish and chip menu as well as fabulously loaded burgers, gourmet pizzas and their own Bang Frozen Yoghurt. RPS currently have four locations in North Queensland in addition to an outlet at Dairy Farmers Stadium with more stores to follow. Rock Paper Scissors recently launched Australia's first fish and chip drive thru with Australia's first touch screen drive thru ordering.

1)��� Briefly describe your business.

Rock Paper Scissors is a franchise model business providing fish and chips.� We operate takeaway, fast casual dining, express/micro store and drive thru models.�

2)��� How did you generate the idea?

Over a typical family discussion about business we realized that there didn�t seem to be any significant brand in �fish & chips�.

3)��� What made you decide to progress it from just an idea to a real business?

It is well known that consumers demand leans to brands.� Research confirmed that there were no serious players in the franchised fish & chips market.� Certainly there are a few great multi-site operators and even a couple of small franchises but nothing we felt was hitting hard to create a strong brand to dominate the market.�

4)��� What were the main challenges faced?

In deciding to start this as a family business, my sister Hayley & I started with business experience but no takeaway food or fish & chips experience.� I think this was both a challenge and a bonus.� While we had to learn everything from scratch, we had no preconceived ideas of how things should be done so everything was based on research, testing and trials and all decisions were made on a totally objective basis.

5)��� What tips would you pass on to other entrepreneurs who are starting out?

Research and don�t underestimate the cost of learning in your first couple of years.� Most people don�t start businesses with loads of cash to spare but it costs to learn and it costs to grow so be prepared if quick growth is part of your plan.� Have clear goals, talk to others and get as much of other people�s knowledge as possible to assist your decision making but remember it is your plan, your business and your decision.� Listen but don�t wait for or allow others to control your plan.

6)��� Knowing what you know now, is there anything you would have done differently?

We know a lot more now about where it�s best to locate our stores and the impact it can have on turnover.� Going into growth corridors was our initial plan and while it does often provide a captive market, the lack of commercial infrastructure generally means that people go elsewhere to work so the day trade is less in these areas.� Not that it can�t work, and there is certainly a market need to meet and a people for whom a business that operates only evenings is desired but the footprint and overheads need to be lower in these areas.

7)��� Where do you see the business in 5 years� time?

In 5 years we hope to have grown our franchise network throughout Queensland� and developed some solid positioning for our express outlets within venues.�

8)��� What would you suggest that the AIC strives to tell government in Australia about commercialisation?

Australia has some of the best education and economic strength in the world.� Supporting entrepreneurs to develop and grow will ensure we retain this position.� I think investment in growth for proven concepts is the key time since at this stage mainstream finance is often difficult to access � people have put everything into proving the concept and it takes a while for the revenue to flow in to facilitate the growth needed to sustain economic viability.� It is at this point that people have put the passion required into their business to get the idea off the ground and finance can be the bridge to move to a more corporate structure

9)��� If you could have been responsible for any innovation, what would it be and why?

Bottled water.� Who�d have thought!

10)��� Which entrepreneur do you most admire and why?

Being an entrepreneur requires a certain freedom within yourself to have a go. I also believe that business is business and that the basic elements don�t change.� Richard Branson�s entrepreneurial skills are so fundamental that he is able to apply them to any industry and mostly get it right and he certainly demonstrates great freedom.

For more information about Rock Paper Scissors visit their website.

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