Friday 29 March 2013

Business Model Innovation Masterclass - 11 April

Business Model Innovation Masterclass - 11 April

The Australian Institute for Commercialisation (AIC) provides Business Model Innovation services to assist organisations improve competitiveness and achieve sustainability.

Australia is currently characterised as a high cost environment due to a number of factors, including increased labour costs, increased regulatory costs and the increased value of the Australian dollar. Many traditional businesses are struggling to survive in this competitive environment. For businesses to become more competitive and gain significant advantages in the current global environment, they must innovate their business models, not just focus on products and services.

For organisations looking to stay ahead, find competitive advantage or to remain lean in a competitive environment, Business Model Innovation is the key.

Business Model Innovation

What is a business model?
A business model describes the value an organisation offers to customers and portrays the capabilities required for creating, marketing, and delivering this value and relationship capital with the goal of generating profitable and sustainable revenue streams.

The typical business model can be broken into two components, the Value Proposition (which includes the Target Segment, Product or Service Offering, and the Revenue Model) and the Operating Model (which includes the Value Chain, Cost Model and Organisational Structure).   Each of these business model elements should be aligned with the needs of the client and working synonymously to achieve ideal market value.

What is Business Model Innovation?

Business model innovation can be defined as new ways that an organisation creates, captures and delivers value to its target market or customers. More specifically, business model innovation refers to the creation of a unique and differentiated business, or the reinvention of an existing business to enhance its value proposition, capture new market opportunities and achieve competitive advantage.

You can view a White Paper on Business Model Innovation by clicking here.

The AIC Business Innovation Model (BIM)

To assist organisations with implementing Business Model Innovation, the AIC has developed the BIM business methodology that delivers more than traditional solutions.  The BIM is structured to identify the needs and capabilities of the business, the needs of the client and environmental influences shaping the market.  Where many service offerings end with an analysis of the problem and expect the client to solve the issue, the AIC, using the BIM, will guide the client through the necessary stages of transformation to deliver the desired results.

The BIM Methodology
1. Situational Analysis  - Identifying the impediments of the client
2. Strategic Visioning - Strategic Options and Market Goals
3. Opportunity Analysis � Market Research and Operational Review
4. Planning and Prioritising � Action Planning and Horizon Strategies
5. Implementation � Transformational and Change Management
6. Evaluation and Review � Mentoring, Re-engineering and re-evaluating



Innovation is the implementation of a new or significantly improved product (good or service), process, new marketing method or a new organisational method in business practices, workplace organisation or external relations (OECD Oslo Manual)

More Information:

Click here to sign up for our Business Model Innovation Masterclass on 11 April.

For more information on how your organisation can partner with the AIC, please contact:
John Kapeleris, AIC General Manager on

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AIC Commercialisation Masterclass

This Professional Development workshop will assist researchers, product managers and entrepreneurs derive full value from their innovations and is designed for those with a general understanding of commercialisation principles.



“These kits will undoubtedly provide very valuable information for people in the throes of commercialising their ideas.”

Senator Sue Boyce, Senator for Queensland