Tuesday 1 February 2011
"Opinion: Five strategies for successful commercialisation in biotechnology" Australian Life Scientist
The rapidly changing biotechnology environment, influenced by globalisation, competition, financial pressures and the advancement of new technologies, has had a dramatic impact on the small to medium biotechnology firm.
Commercialisation is the process of taking an idea and turning it in to a successful outcome in the market, whether it is a product, service, process or organisational system. The Australian Institute for Commercialisation (AIC) believes that commercialisation should also include knowledge diffusion, consulting services and contract research rather than just the linear transfer of technology or intellectual property (IP).
View the full article at Australian Life Scientist
