Tuesday 1 January 2008

Environmental Scanning

Environmental scanning for commercialisation involves looking at all the factors that might affect the entry of a new technology or product into the marketplace and the assessment of these influencing factors for use in business planning.

To read the full document please click here.

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This Professional Development workshop will assist researchers, product managers and entrepreneurs derive full value from their innovations and is designed for those with a general understanding of commercialisation principles.

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